Types of information we collect:

Villa Group collects information from our guests, visitors and tour websites in order to provide a useful website that meets your needs. Information may be collected to:

(i) Complete reservations or information requests, (ii) purchase products or services, (iii) register for membership programs, (iv) submit job applications, (v) respond to communications that we send you (ex. surveys, promotional offers or reservation confirmations), (vi) meet your personal preferences, (vii) complete applications or services where we offer advice, (viii) work with third parties, including information gathering for public use of social event websites, help us to better understand your interests and provide more personalized services, (ix) use our applications on your electronic devices, or (x) to facilitate the transmission of messages to an email from a friend, if desired.

The personal information we collect may include your name, address, personal and professional e-mail addresses, phone numbers and fax numbers, credit card details, date of birth, gender and information related to your lifestyle, such as room preferences, leisure activities, names and ages of children and any other necessary information that is useful to fulfill special requests (e.g. certain health conditions that require special room accommodations).

The Villa Group may also collect information that is not considered personally identifiable like your use of our websites, communication preferences, travel habits, integrated data related to lodgings and responses to promotional offers and surveys.

Note that for better protection of your information, you should not include information related to your credit card in electronic communications unless we specifically ask for it in order to complete the process of a reservation or transaction on our websites or brand in our customer service centers.

Collection and use

The Villa Group is fully committed to protecting the information that is collected from those who visit and use our websites, products and services. We do not ask for information unless we need it for a specific purpose. Some of the main reasons we collect information include:

• To provide services such as processing a transaction (e.g. reservations and responding to a request for information).

• To send you marketing communications related to products and services offered by The Villa Group, our strategic partners and other trusted third parties.

• To conduct market research via surveys which will help us to better meet your needs, improve the quality of our websites and your stay in our hotels, and other communication regarding activities, advertising or promotional offers.

You can choose not to receive commercial emails, surveys or telemarketing offers from the Villa Group at any time by clicking on the link included in the communication or by contacting us directly. To update your communication preferences, visit the “Contact Us” section of this privacy statement. You always have the choice not to submit your information or to decide what communications you want from us. However, in doing so, certain transactions might be affected. For example, not providing a name will prevent the processing of reservations.

Processing and disclosure

In most cases, the information you provide is added to our local or international database. As standard practice, The Villa Group does not sell, rent or give physical possession of your database to third parties outside the the Villa Group network. However, the Villa Group reserves the right to disclose your personal data to other people in the situations listed below:

• We have your consent.
• In situations where it is necessary to give your personal information to provide products or services you want (for example; a vacation package).
• When companies or services providers perform business activities on behalf of The Villa Group (e.g. processing credit cards, customer service, market research administration or management services database require this information).
• In the event that The Villa Group merges with or is acquired by another company.
• To comply with the requirements and legal obligations or regulations established by the applicable legislation or as a result of a court order or judicial citation.
• In emergencies such as life-saving circumstances for the purpose of preserving the health or property of a person.

In the event that The Villa Group shares information as mentioned above, we try to limit the scope of the data supplied as necessary to carry out the specific function. Unless precluded by legal processes, we require third parties to protect your information and comply with laws and regulations for the protection of personal data application.

Consent

As part of our commitment to keep you informed, we may send letters, e-mails, communicate by telephone or other means to notify you of new products and services offered by The Villa Group, along with upcoming special offers, events, promotions or other relevant information that may be of interest. You have the option not to accept delivery of these communications from The Villa Group, and may opt out by either following the directions included in our emails or other communications or by communicating directly with The Villa Group.

Our intentions are to keep all our guests and visitors informed and also allow them to reap the benefits offered by The Villa Group and its strategic partners. However, if you reside outside the United States, certain regulations on data protection may require us to obtain your permission to send you information you have not requested.

In some cases, your consent may be implied by the nature of the service requested or transaction undertaken. As an example, The Villa Group may collect and use information that you voluntarily give us, as well as behavior data or information collected globally. Also, we will be deemed to have been consented to receive those necessary communications to complete the transactions and provide the services requested.

In certain cases, we will request your explicit consent to collect information considered confidential subject to certain laws of privacy of information (e.g. information revealing racial or ethnic origin, political opinions or health conditions).

You may object to The Villa Group discloser of your information to third parties except when:

(i) retained service providers to give services on behalf of The Villa Group, (ii) the law seeks disclosure, (iii) disclosure data is necessary for reasons of public interest or national law, (iv) the disclosure is necessary to protect vital interests of the host, (v) the information is collected from publicly available sources, (vi) the disclosure is for retrospective processing of information for statistical or historical purposes or to improve the experiences of our customers or (vii) where a supervisory authority (as a defender of the rights of privacy, a data protection authority or similar authority) allows such disclosure.such disclosure.

Access to personally identifiable information

To ensure that your information is accurate and updated, we encourage you to regularly review and update such information as appropriate. For example, in the event of a change of address or email addresses or if you want to add other communication information, you may do so. This will help us so that we may continue our contact with you. In an effort to prevent unauthorized disclosure of your information, you may be asked to provide a proof of your identity (or other test) along with the application form duly completed.

Occasionally, it is possible that the information you have requested to be removed is retained in certain files for a period of time in order to resolve any dispute properly or solve a problem. Also, some information may be kept indefinitely in the copies of "backup" or in the log files due to technical constraints, or financial or legal requirements.

Therefore, you cannot always expect to completely remove all your information from our database according to your request referred to the appropriate contact information listed below to contact us if you want to update your communication preferences, be removed from our marketing list or send a question or general request.

Safety measures

The Villa Group recognizes the importance of information security and is constantly reviewing and improving standards and technical, physical and logical security procedures. All websites and servers owned by The Villa Group have implemented security measures to help protect your data against accidents, loss, misuse, unauthorized or illegal access, disclosure or alteration while under our control. Although, there is no "guaranteed security" on or off the Internet, we protect your information using technical, appropriate, administrative and procedural safeguards among which are password controls, "firewalls" (and use of up to 256-bit encryption based on a Class 3Digital Certificate issued by VeriSign, Inc. This allows us to use Secure Sockets Layer (SSL), an encryption method used to help protect your data from interception and hacking attempts while in transit).

Online technologies

The Villa Group and its business partners may use cookies, web beacons (web beacons) to obtain information about you while you are visiting our websites. A "cookie" is a small text file sent to your browser from a web server and stored on your computer's hard disk. Cookies that the Villa Group assigns serve as a unique identifier to your computer, in turn, becoming your identification card whenever you visit a website of The Villa Group.

Cookies were designed to save you time because they help us to provide a personalized service without having to remind us of your preference search time when you visit our website. Cookies from The Villa Group are not designed to damage your files or to read the information that you have stored on the hard drive of your computer.

Cookies can also help us provide you with a personalized online service in the following ways:

• Remember your username and password for future visits thus providing easier and faster log-in.

• Ensure that you have the appropriate frames and content.

• Ensure you receive all the information requested.

• Help us provide communications that are relevant and related to your interests and your location.

Cookies from The Villa Group are limited only to our Web sites and are not designed to follow you while surfing the Internet once you have left the websites belonging to The Villa Group. We track the usage of our websites in order to meet your needs and know how best to help you in the future, so you can find information more easily. Note that in addition to the "cookies" by The Villa Group, it is possible that third parties place cookies on the hard drive of your computer. The Villa Group is not responsible for the presence or absence of "cookies" of third parties or technological features or practices that may be used by these third party cookies.

If you prefer not to enjoy the benefits offered by "cookies", you can configure your Internet browser to treat these cookies in different ways. Depending on the type of browser you use, you can set your browser so that: (i) you are prompted to accept or reject cookies individually or (ii) avoid accepting any cookies. You should consult the supplier or manufacturer of your web browser for specific details about security related cookies. However, you should also consider that rejecting cookies may impede the achievement of certain transactions on our websites and our ability to recognize your browser from one visit to the next.

In addition, The Villa Group uses web markers used to count the number of people visiting certain websites. The information we collect is used with these markers in general and does not contain any personal data. The Villa Group can use this information to improve marketing programs and content.

We also work with suppliers and marketing partners that help us send custom advertising and produce content that we think will interest you. These vendors and other partners include advertisers, advertising agencies, advertising networks, specialists in market segmentation and exchange of data, analytics providers and other similar providers. These partners and providers may use cookies and Web bookmarks to collect information about your online activity (e.g. sites and pages you have visited in The Villa Groups sites and other sites) to help The Villa Group (and, in some cases, external advertisers) to send a personalized content or advertising while in The Villa Group site or other sites.

For example, if you visit a site of The Villa Group and see one of our hotels or booking of a hotel room, you may see an advertisement later when visiting our other website. We may also ask any of these providers to send our advertising to consumers whose online behavior patterns on sites not owned by The Villa Group indicate that they might be interested in traveling. In other cases, we make special arrangements with certain advertisers that we think may be of interest to visitors to our website. These advertisers are allowed to send messages to the two brands (e. g. The Villa Group and brand advertiser) directly to consumers who have visited our web pages.

Links to other websites

In order to anticipate your needs, The Villa Group offers links to other websites and information for your benefit. The Villa Group is not responsible for the content that facilitates or is included in any independent website, including and without limitation to, any claim, advertising or business practices. While The Villa Group will protect the information found on the websites owned and operated by our brand, we cannot control nor assume any responsibility for the privacy practices of third party websites, including websites owned or controlled by independent franchisees and other owners of hotels, resorts, timeshare or residential properties that may use the name of a brand of the Villa Group or websites not controlled and authorized by The Villa Group. The third-party websites that are accessed through links on our websites have privacy practices and data collection, as well as various security measures. We assume no responsibility for the practices, policies and security measures implemented by third parties on their websites.

We encourage you to contact and ask them about their privacy practices, policies and security measures before disclosing any information. We recommend you review the privacy policies and statements relevant to related websites to understand how those sites collect, manipulate and store information.

Minors

The Villa Group does not seek or wish to receive information directly from minors. However, we cannot always determine the age of persons who access and use our websites. In the event that a minor (defined according to the criteria established by applicable law) provides us with your data without the consent of his/her parents or guardians, we ask the parent or guardian to contact us and ask us to delete this information and unsubscribe from future commercial communications from the Villa Group.

Data Deletion Policy If you’d like us to eliminate your personal data from our records or your account from our site so that you no longer receive publicity from us in the future, please send your request to privacy@villagroup.com.

Contact Us

By email: contacto@villagroup.com

Call Toll Free USA/CAN: 1 877 897 1951

MEX: 01 800 483 0096

Update your communication preferences.

For questions or suggestions regarding our privacy practices of information regarding this Privacy Statement, or if you want to update, modify or cancel marketing communications from The Villa Group, you can contact us by any of the ways listed below:

By email: privacy@villagroup.com

Attn: Consumer Affairs- Privacy